After trialling many ‘protein’ and health bars I saw a few opportunities.
Firstly, there is a huge market in the U.K. and globally for protein products: balls, bars, and powder. All of these products are aimed at fitness enthusiasts and those who work out regularly. But what about those who are outside of this scene but still seek a healthy and balanced lifestyle?
Secondly, many of the products on the market (of which there are 100’s) were actually packed with sugar and additives. I wanted to offer a product that contained only the most beneficial raw ingredients. Less is more, as they say.
And lastly: eating well as a family is something I feel is vital for the future of our children. So many products are designed for a specific audience group: I wanted something that was for everyone. For all people. Something busy workers can grab on the go or share with friends; something parents would be happy to give their children and something tasty you would enjoy with your cup of tea.
A naturally delicious snack that can aid a more meaningful and healthier lifestyle for everyone.